Do You Know There Are Different Rules For Vietnam and Thailand TV Broadcast Advertising Culture?
Media
The
history of television (TV) broadcasting has come a long way since the analog
days. In Singapore alone, there are seventeen TV stations, with only seven of
them analog stations. In Thailand, and Vietnam, there are numerous stations and
networks, and keeping track of the count can be a little overwhelming.
We’ve
narrowed down the must-know stations in the immediate region:
Thailand
still has strict advertising laws with political factors. Even then, it’s a great country to
reach out to a different market, as freedom of choice is a very important
factor when it comes to making their buys, and not brand loyalty.
The Land
of Smiles has become known for its religion-heavy culture, food, shopping, and
advertisements that make you want to bawl your eyes out. Even with the wide
number of TV channels available (32 local broadcast channels alone), and with
the number of TV viewers growing at an exponential rate,
These
are some of the TV broadcasters you might want to look at if you’re thinking of
moving your campaigns into the heart of Thailand:
MCOT is a
state-owned public TV broadcaster in Thailand. They own some of the most
popular TV channels, including Channel 9 MCOT HD, the first terrestrial
television channel to open in Thailand, and Channel 3, the second leading TV
channel in Thailand, home to everything under the sun: news, current affairs,
sports, talk shows, documentaries and dramas.
The Phuket
News is also a great news channel with loyal viewers who tune in daily for
updates on the local weather, as well as sports and news updates every hour.
Their audience gender profile is pretty even, with a fifty-fifty percent of
both men and women tuning in.
Advertising
in Vietnam needs to be respectful of the State, and the Government prohibits any
display that harms national independence and sovereignty, and even the national
flag, the flag of the Party, the national emblem, anthem, or its melody, and
portraits of the Vietnamese leader, or the currency.
Words,
both speech and text, would have to be in Vietnamese, unless it’s a commercial
name or internationally known word that can’t be translated into Vietnamese.
These are just some of the rules for advertising in Vietnam!
The
Government of Vietnam, which operates Vietnam Television, owns VTV1, the first
TV station in Vietnam which broadcasts news and current affairs all around the
clock for 24 hours, VTV2, which is home to education and cultural programmes 24
hours a day as well, and VTV3, a 24 hour sports and entertainment channel. Besides
these three popular channels, Vietnam Television is home to a whole host of
other channels, including subscription, local, and international channels.
Hanoi
Radio Television also owns two popular channels in Vietnam, Hanoi1, modified as
a news and current affairs channel after its younger sister, Hanoi2, an
entertainment and finance channel, launched. It is also home to Hanoi Cable
Network Television, a premium channel.
With so many options and so many factors, it can be hard to decide on
the best platforms for your campaigns in these new and unexplored cities. Using Mediaspokes, you’ll be able to
compare and factor in all your options: from gender profiles, to age, to topics
covered, costing, and more. With all these features at your fingertips, you
can be sure that making decision will be easy, efficient, and smooth.